The purpose of this thesis is to examine and identify the attitudes of consumers toward online shopping. Different variables are going to be studied in light of this topic including the variables of trust, perceived benefits, word of mouth at online platforms, the impact of social media, and consumer satisfaction. Thus, the research sets the purpose to offer experiences of consumers in light of their attitudes while they shop online. It can help online retailers as well as online customers because they would be able to know issues and concerns related to the experience of online shopping. The study can be very important when a growing number of companies have been offering online shopping platforms in Pakistan.
A structured online survey technique would be employed to get the data from 100 participants through convenience random sampling technique. The questions would have five options related to their experiences and attitudes towards online shopping, and their responses would be analyzed using analytical techniques. Google forms will be used for data collection. Inclusion criteria for participants would be that they have done shopping online at least once.
The proposed research has practical implications for organizations and consumers because Pakistan has witnessed growth in online shopping in recent years. Banks are promoting internet banking, retailers are offering discounts on online shopping, and there are sale promotions by Daraz and similar platforms that offer online shopping experiences. Therefore, analyzing consumer attitudes towards online shopping in the Pakistani context is a worthwhile study which would benefit organizations and customers alike.
