by Rana Shakoor Akbar | Essays
Introduction Every organization needs an effective marketing strategy. The purpose of the marketing strategy is to attract customers, enhance positioning, and make customers buy the product. The marketing process is to be shaped to create a positive impact on the...
by Rana Shakoor Akbar | Case Studies
Imagine that you are using a product to enter a foreign market. Choose any specific product or service category and think about the cultural, demographic and national issues involved with entering that market. What are the cultural nuances that you have to look for?...
by Rana Shakoor Akbar | Case Studies
What were the benefits to Microsoft’s shareholders of using cases held overseas to purchase Skype? Cash held overseas to buy Skype was the right option for Microsoft to gain different tax benefits. It has been revealed that Microsoft contains a significant amount in...
by Rana Shakoor Akbar | Case Studies
Does the evidence suggest to you that China is dumping excess steel production on world markets? China is dumping excess steel production in the world market. The reason behind this prominent dumping is the mass production of steel in recent years. It is a fact that...
by Rana Shakoor Akbar | Case Studies
Case: The Global Financial Crisis and Its Aftermath: Declining Cross-Border Capital Flows Do you think that something like the financial crisis that occurred in 2007-2008 could happen again? If it did. What would the impact be on the ability of firms to raise capital...
