by Rana Shakoor Akbar | Case Studies
Find a company that is adapting (or perhaps had adapted) some aspect of its marketing (product, price, promotion, distribution, etc.) to a foreign business environment. Explain what the adaptation is and why it is necessary. International Marketing Adaptation of...
by Rana Shakoor Akbar | Case Studies
Find a company that has recently announced a foreign entry decision. Explain (1) why the company might have chosen that particular market and (2) the mode of entry (licensing, joint-venture, subsidiary, etc.) and why this makes sense. Market Entry Initiative of...
by Rana Shakoor Akbar | Case Studies
Identify an MNE and discuss its overall international strategy (global, transnational, localization or international) and the structure that supports this strategy. Uber and its Overall International Strategy Uber has emerged as a successful example in business...
by Rana Shakoor Akbar | Case Studies
Summary The case study is about General Motors and its recent success due to Chinese joint ventures. The company, which became the largest automobile company in the US in 1980 and then entered bankruptcy protection in 2009, the case has highlighted its rise and fall...
by Rana Shakoor Akbar | Essays
Introduction In the contemporary business era, corporations intend to make a comprehensive marketing plan. The company wants to create awareness regarding products or services through marketing strategies and implementation. The marketing process seems mandatory for...
