Dissertation Summary
The Role of Business Intelligence in Strategic Business Planning
Introduction
The first chapter sets the background and objectives to study the role of business intelligence in strategic business planning. Rationale, objectives, and problem statement are part of this section. Business intelligence is defined as the process to access new data and information to aid a business. Strategic business planning is the planning process that is useful for the organization on a long-term basis.
Methodology
The methodology section starts with objectives and partial goals. It then explains and relates topics like research design, research methods, data collection tools, and sampling strategy. A mixed methods approach has been adopted. Employees working in large corporations in Prague were included in the sample and one hundred respondents have responded to questions.
Literature Review
The literature review section is the most important as it is mixed methods research. It has helped to draw themes based on variables and it has helped to make the questionnaire ask relevant questions from respondents. This section has been divided into subsections under headings of business intelligence, the impact of business intelligence on business, the relationship between business intelligence and business model, the importance of technology in business, studies on advanced technology and its effect on business and the environment, strategic business planning, and the relationship between business intelligence and strategic business planning.
This section has reviewed studies on technology with a view to its role in business intelligence. Acquisition of information and processing rely on technology and its various applications. As a result, information is useful for strategic business planning with an emphasis on technology.
Results
Results are in the form of pie charts developed using primary data collected from respondents. There are three pie charts on demographics and ten pie charts are in the form of variables reviewed in the literature review. Once it has been done, a thematic analysis of research studies has been included in the discussion section.
Findings and Discussion
Findings are in the form of responses obtained from respondents. Each finding was first discussed and then, a relevant theme from the literature review has been linked with each response. It has served two purposes. First, it has been in line with the mixed methods approach that quantitative and qualitative data have been used to draw findings. Second, it keeps aligning research studies with responses. It raises the credibility of this research that each finding is justified by prior research studies and their findings. Key themes in this section are business intelligence and the use of technologies, resource integration and streamlining, the importance of technologies, strategic business planning, and the relationship between business intelligence and strategic business planning. IT alignment and dynamic capabilities are other themes as they enable business intelligence to happen.
Conclusion
The paper has concluded that all objectives are met, and business intelligence affects strategic business planning in a good direction. Technology makes business intelligence work in favoring strategic business planning.
Recommendations
The research recommends that businesses should focus on business intelligence and various applications of technology. It will benefit their strategic business planning which is a very crucial process in the management of an organization.
