Fresh Baguette is a small French bakery in DC, and it is a good business idea to meet the needs of customers. Some key marketing objectives are to be made by the company to increase sales, revenues, and profitability. Awareness, knowledge, and preference objectives are to be made by the company to direct the marketing process.
The company has shaped several marketing objectives to create awareness. Key objectives are below:
IMC Objectives
- The objective is to increase different touch points to enhance customer attraction and spread the information. Customer interaction or engagement on various touch points is a better option, which can increase customer traffic. It seems imperative to increase customer touch points and increase both sales and revenues by 5%-10%. This particular objective has been shaped for those customers who know the Fresh Baguette, but do not prefer it. Thus, the aim is to engage customers on these touch points such as mobile applications, stores, social media pages, and personal selling to make the difference.
- One of the most prominent marketing objectives is to create awareness through advertising and promotion. This particular communication objective has been designed to create awareness for people who do not know Fresh Baguette. The objective is to use multiple promotional tools to develop awareness and create a positive impact on both sales and revenues. In advertising, the firm must promote the product to be relevant and lucrative in the short and long run.
- French bakery’s marketing objective is to enhance the visibility of content on different social media channels. Increasing brand awareness and driving brand recognition is good for the company to increase the return on investment in the competitive market. Thus, by streamlining the content on social or digital media channels, the company can improve customer awareness and make them assertive. Ultimately, after viewing the content, the attention can be increased, which can eventually create a positive impact on return on investment.
- The marketing objective of the company is to increase the number of customers who rate the Fresh Baguette 90 to 95% in the competitive market. Of course, the company wants to create the perception in the market, and these customers can be more profitable for customers. The company aims to increase the percentage of customers within one year, and it can help us to get an edge over other rivals in the bakery market.
- The company wants to increase its market share, and therefore, it has to create objectives accordingly. For Instance, to increase its market share, the company will contain a product line. Fresh Baguette will be developed into different segments to target different customers. It is the best option or objective to increase sales at the end and increase the market share.
These are smart market objectives for this company. Interestingly, these marketing objectives are measurable. In the future, the company can change or come up with more marketing objectives to be relevant and lucrative.
