1-Introduction
Wireless Solution 1 is a privately held, reverse logistics company and a global supplier of secondary mobile devices. We specialize in device monetization through the repairing and remarketing of mobile devices and accessories.
Prior to Wireless Solution1, Foad, the founder of Wireless Solution1, completed his dual degree in accounting and business management from Eastern Michigan University at Ypsilanti, Foad joined Go Wireless Inc., which is one of the top master agents of Metro PCS by T-Mobile. He successfully and steadily climbed the corporate ladder to be a regional manager and responsible for 40 plus stores, including overseeing day-to-day operations, SWOT analysis, and forecasting. While at Go Wireless, Foad achieved several top performance awards given by the company. With all the tremendous growth in mobile phone users, Foad envisioned secondary markets for used mobile phones all over the globe. Shortly thereafter, Foad founded Wireless Solution1and led it from a small-size company working in his back garage to expand it to two facilities of over 5000sq.ft. holding recognizable certifications such as R2, ISO14001, and ISO9001. Today, Wireless Solution 1 continues with consistent growth and ambitions to become a global leader in secondary mobile device monetization.
Wireless Solution 1 is committed to excellence as a responsible consumer electronics recycler. We are dedicated to providing a safe environment for our family of employees and clients while protecting the environment through our go green initiatives. These activities are foundational to our ability to meet and exceed the expectations of all our business partners. To ensure our services are performed according to the most current standards, we partner with an independent safety and environmental consulting firm to perform regular auditing of our facilities.
2-Our Products and Services
- Electronics Management Programs
- Remarketing “monetization IT Assets”
- Secure Data Destruction Service
- Asset Management (Purchase to End-of-Life)
- Asset Management Programs-ITAD
- Total End of Life Solution for Cell Phones, Tablets
2.1-Recycling Services
Wireless Solution1 is in partnership with a leading recycling facility, “TCG,” to recycle electronics materials and universal waste. All materials for recycling are de-manufactured into university at parts and commodity levels
2.2-Cell Phone Recycling
- Receiving
- Inspecting
- Data Sanitization
- 16-point testing through software: Black belt
- Re-marketing
- Reporting
2.3-Data Destruction Services
- In-house Sanitation Software Black belt
- Physical Destruction:
- Shredding through downstream vendors
- Verification-Documented
- Validation of process-Documented
- Certificate of Destruction
- Compliance with HIPPA, FACTA, Sarbanes-Oxley, Gramm,Leach, BlileyAct
2.4-Asset Management Tracking
- Technology-based solution-Black Belt
- Real-time tracking of all items.
- Report status and revenue data
- Integration with accounting systems
- Tracks items per unit or commodity recycled.
3-Mission
Wireless Solutions’ mission is to offer high-quality cell phones and related products to its customer base. By offering convenient and quick services, owners of Wireless Solution 1 focuses on providing personalized services. Additionally, Wireless Solution1 has technical expertise that is needed to cater to the different demands of our customers. A strong vendor relationship of our staff makes it easier to understand and meet the needs of clients and vendors.
4-Objectives
The company plans to focus on the following target markets that will provide us with the greatest market penetration: the specialty business users, the general business users, and personal users. We intend to offer products and service packages that are priced appropriately for each segment and will offer the services that best suit each segment’s needs.
4.1-Business Objectives
- Growth of Wireless Solution1 to the next level
- To establish the company as a leading distributor of cellular phone and wireless solutions
- Increase retails outlets in a number
4.2-Financial Objectives
- Increase in Revenue
- Lower Costs
4.3-Marketing Objectives
- Brand Recognition
- Increase marketing of Wireless Solution 1
- Expansion of market
5-Keys to Success
- Provision of excellent customer services
- Grow and maintain a referral network of our customers
- Focused expertise in refurbishing
- Rapid response to the customer for their problems
6-Wireless Industry
The wireless industry is at its maturity phase not only in America, but all over the world. Life is considered incomplete without owning a cell phone. It is not a luxury but has become a necessity for communication, learning, staying connected to the world, business and so on. Until and unless an alternative to phones or tablets are made available, the market of wireless would not fall to decline. Ladder is the biggest benefit for our company and our business ties with AT&T.
6.1-SWOT Analysis
| SWOT | POSITIVE | NEGATIVE |
| Internal Factors | Strengths | Weaknesses |
| High technological advancement | Highly competitive market | |
| Big consumer base | Intensive Marketing & Development needed | |
| Increasing income levels of people | Lower margins | |
| High demand for mobile phones | ||
| Supportive government policies for the mobile industry
Distribution points all over the world
R2;2013 certified |
||
| External Factors | Opportunities | Threats |
| Low penetration in rural areas which becomes a great opportunity for us | Low barriers to entry in the refurbishing industry | |
| Android compatible mobile phones are high in demand | Lucrative industry | |
| MS Office and PDF readers needed in phones | Each social class needs attention | |
| Great government policies which give big opportunities to grow | Need to keep ahead of the technology |
6.2-PEST Analysis
6.2.1-Political
Devices such as mobile phones are encouraged by the political parties as these are the medium through which more votes can be obtained. This may be by means of messages to target voters or audios and visuals to attract more voters. Hence, these devices are not attracting more taxes and are readily available without any severe restrictions to people. Hence politically, the wireless industry is at ease. Things like m-campaigning are more common in our country today which cannot be carried out without cell phones. Barack Obama and Mitt both used these systems for their campaigning. Twitter is most commonly used by politicians to send their messages to the people and bid for re-elections. Hence a big opportunity is available for expansion in countries that are going through the election campaign or that would happen soon. Since this is an external factor. The company may not have control over taxes, and if levied on high percentages; however, we can reduce other costs to equalize the effect on our profits of higher taxes imposed on cellular-related products.
6.2.2-Economical
The consumer purchasing power and spending expenses are affected by economic factors. This may vary according to the place or level of income of consumers. Wireless Solution 1 aims as following consumer behaviors and act accordingly. For example, during the recession time is the U.S, the purchasing power of consumers has dropped and fewer customers go for luxurious phones in a new condition. However, this is an advantage to us, as we provide re-furbished phones that are less costly than the new ones. So a big consumer number is easily attracted by us.
6.2.3-Social
These include the demographic effects of society upon the business. In the case of the wireless industry, the age factor is an important consideration. Every next person in the new generation owns a cell phone, either luxurious or just a cheap one to fulfill basic needs. The wireless phone has become a need for society from north to south and east to west of the world. Hence, the social factor has remained in favor of the industry we deal with.
6.2.4-Technological
The most dramatic force that prevails in our industry is this technological factor. Due to the rapid improvement in technology, we need to keep ourselves updated with new software and hardware related to cellular and wireless services and products. We have a development team that is continuously working on these areas. With controlled expenses in this area, we do keep ourselves updated with the latest knowledge in the market. This is the major competitive edge that will take us to the new level and compete against other competitors either small or big.
7- Distribution Points and Process Flow
We aim to enhance our distribution process. Main distribution channels are in England, Italy, and many other Asian regions. African and American regions are also included for distribution centers. South Africa, South America, Mexico and Dominican are included in these regions.
8- Advertising Strategy
The people are interested in upgrading technology along with technological improvements in society. We know the needs of potential consumers of our products and services. We advertise our products and services due to which we can easily convert potential consumers to our real consumers.
9- R2 Compliance & Advantages
We take our environment as our intention is to contribute to a sustainable environment. We take environmental responsibilities seriously. We create a system of accountability for electronic equipment, all the way to final disposition. We see data security as a top priority. We adhere to the highest industry standards and best practices. We integrate with industry and environment programs
10-Financial Position
Please see Appendix for current and forecasted financial position of Wireless Solution 1.
As we can see from the historical and forecasted data in the Appendix, we can see that net sales have increased by a percentage of 140% that is quite impressive in the first year of operations. This is due to the expertise of our founder, who not only holds knowledge regarding business in this industry but is a very competitive person who has obtained several recognition awards in the past. Hence grabbing sales is not just luck, but it is art. This art is in the possession of Wireless Solution 1.
11-AT&T benefits Wireless Solution 1
As we have already shown how we have performed over the past year, we have forecast our finances for the next five years based upon historic achievements. We achieved a net income of $ 3.9 million in our first year and $8.4 million in our second. We wish to increase this to about $ 13 million in the next five years. For now, we had supplies from small vendors, obviously not as big as AT&T is. If AT&T gets into a business tie with wireless, we would be able to get our forecasts to tremendously greater levels. This $ 13 million may reach $ 40 million with the help of a huge supply that AT&T has. AT&T is well known to tie up with small businesses and getting the best out of them by means of its expertise and knowledge and a big identity in the world. When this identity gets connected with us, we will not only be able to enhance sales volume, but also obtain loyal customers all over the world.
12-Wireless Solution 1 benefits AT&T
Wireless Solution was started in a back yard garage, which has now grown to multiple setups not on in America but outside America as well. This means we hold the potential to get out of a garage and set up multiple distribution networks in multiple locations. Our staff is our biggest strength and is trained by our owner and founder, Foad. This stuff is remunerated very appropriately that they never leave us but help us in achieving our mission and objectives. We wish to become a market leader and we are almost there. If our name is connected with AT&T., This would not only a benefit for us but also for AT&T. We offer high-value services at reasonable prices. AT&T would be able to get hold of a service provider who has the potential to lead. This will help AT&T remain ahead of its competitors as well. A new strength will be added to the SWOT of AT&T.
Appendix
Current and 5 years Forecasted Income Statement
