Introduction
Every organization needs an effective marketing strategy. The purpose of the marketing strategy is to attract customers, enhance positioning, and make customers buy the product. The marketing process is to be shaped to create a positive impact on the buying decision of the customers. In this study, the emphasis is on effective marketing strategy and its effect on business performance. The nature of the business, target audience and market conditions are different factors, which revolve around the effective marketing strategy. In the contemporary era, the management uses several marketing traits to enhance the visibility of marketing effectiveness (Stasch, 2015).
Effective Marketing Strategy
The effectiveness of the marketing strategy can be justified by streamlining the actual needs of customers. The particular demand for customers is an excellent motive for marketers to shape the policy. In the intense rivalry, customers are to be developed in several segments due to their needs and perception. Accordingly, the strategy is to be designed to meet the needs of these customers. In short, the company has to ensure that it can meet the needs of the target audience, and marketing strategy is a relevant source in this regard.
Shaping the effective marketing strategy seems a big challenge as it needs comprehensive research. For Instance, the firm can conduct industry and competitive analysis to derive insights and idealize solutions. In the marketing process, the management of the company always needs rationale. Through adequate market research, the firm can come up with an exceptional strategy. The effectiveness can be in the limelight if the approach streamlines the solutions for customers. The marketing strategy must optimize different issues and present some key solutions for customers (Pamela, 2017).
Both small and large corporations always intend to make a marketing strategy, which can be aligned with corporate goals and objectives. The strategy must not contradict organizational goals and objectives, and it can drive effectiveness. It can be said that an effective marketing strategy always aligns with the business strategy. Through perfect integration, the organization can boot both business and marketing outcomes. Again, based on customers’ and business needs, the firm is always able to make a strategy, which can be integrated successfully. The organization always intends to define its target audience when creating a marketing strategy. The effectiveness can be justified by targeting customers. For Instance, when shaping the marketing mix, strategies for product, price, place, and promotion must be designed according to the needs of target customers (Pamela, 2017).
The flexibility of the marketing strategy is another prominent characteristic. In the modern business era, management must evolve with the time to be relevant and lucrative. Thus, the firm can make some changes in the marketing strategy as well to take benefits. A flexible marketing strategy seems useful because it can be implemented on multiple channels at the same time. For Instance, the flexible marketing campaign can be run on both traditional and social media channels. The marketing strategy can be useful if it is measurable. Of course, the firm must be able to produce marketing outcomes and enhance its impact on the business. Some key measures always trigger the effectiveness of marketing strategy (Stasch, 2015).
Conclusion
In the end, it is to conclude that the management can make the marketing strategy effective by integrating with new marketing trends. Based on both business and marketing needs, the appropriate strategy can be made by the company to make a difference. In the competitive landscape, an organization must rationalize these effective marketing characteristics. These characteristics can maximize marketing outcomes.
References
Pamela. (2017, May 22). 7 Essential Characteristics That Determine Whether A Marketing Strategy Is Good Or Not.
Stasch, S. F. (2015). Creating a Successful Marketing Strategy for Your Small New Business. ABC-CLIO.
